Express Your Brand is a free training program for small business owners made in collaboration with Adobe and Meta, the parent company of Facebook. Majority of small business owners today know that they would greatly benefit from having a social media presence and an active following. But lack the resources and knowledge to build a community around their social media channels.

Meta and Adobe announced yesterday that they're launching a social media training program aimed at small business owners to target the issue.

“It’s no surprise that social media is an essential marketing tool for small businesses today. According to a recent Adobe survey, we found 59% of small business owners (SBOs) say improving their social media skills would be the most impactful thing they can do for their business.1 But with limited time, resources and technology, it can be a daunting task for entrepreneurs…
Empowering people to create and communicate has always been core to Adobe’s mission of changing the world through digital experiences, and Adobe Express makes it possible for everyone, independent of skill level, to make something great and quickly.”

Some of the training materials include the ways you can boost your social media engagement, establish your brand, and create tailored advertising campaigns in Facebook Ad Manager.

Available on Adobe Express

Small business owners who signed up to the program can access the training material on Adobe Express, formerly known as Adobe Spark. Meta will also be sponsoring 10,000 Adobe Express subscription give aways to support their businesses.