Are you in the jewelry industry and looking for the perfect website builder to showcase your products and increase sales? With so many options on the market, it can be overwhelming to choose the best one for your business. That's why we've conducted extensive research and testing to bring you the ultimate guide to the best website builder for jewelry businesses.

According to a recent study, over 80% of consumers research a product or service online before making a purchase, making a website crucial for any business. A well-designed website can improve your online presence, expand your customer base, and ultimately boost your revenue. Furthermore, a jewelry website needs to be visually stunning, user-friendly, and offer top-notch security features to protect sensitive customer data.

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As we set out to test the best website builders for a jewelry business, Strikingly stood out as one of the top contenders. The platform boasts an intuitive drag-and-drop editor, an array of templates, and a host of other features that make it an ideal choice for building an impressive online presence for jewelry businesses.

With Strikingly, you can choose from a range of templates that have been specifically designed for jewelry businesses. These templates are elegant, professional-looking and make it easy to showcase your jewelry in a way that resonates with your target audience. You can customize every aspect of your website and create a unique look that reflects your brand.

We tested Strikingly's platform and found it to be incredibly user-friendly. The drag-and-drop editor made it easy to add sections to our website and edit the content. We could easily add images, videos and text to our website without any technical knowledge making it an easy option for those who have no coding experience. The platform is also optimized for mobile devices, ensuring that your jewelry business looks just as good on smartphones and tablets as it does on desktops.

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In terms of features, Strikingly offers a range of ecommerce options that can help you sell your jewelry online. You can add a store to your website in minutes and start selling your jewelry to customers all over the world. Strikingly also has SEO features that can help you rank higher in search engine results pages, meaning your website has greater visibility.

We found that Strikingly's pricing structure is affordable and quite competitive compared to other website builders like Square. It offers a free plan which includes basic features, as well as two paid plans that have added features like ecommerce functionality. The platform has a support team that is available 24/7 to help address any issues you may encounter.

In conclusion, after testing Strikingly we found that it is a fantastic website builder for jewelry businesses. With its sleek templates, user-friendly editor, SEO features, and affordable pricing structure, it offers an excellent option for anyone looking to build a professional, effective website for their jewelry business.


One of the templates worth checking out is the Watch Store template, perfectly designed for a jewelry business. The home page is designed with ample white space, a centralized logo, and a picture-focused gallery slider for showcasing products. The template also features a "featured products" block, interactive product pages, and an FAQ page to answer common questions.

Wix also offers two more templates - Jewelry Maker and Diamond Store. Both of which come with an array of customizable features capable of meeting specific business needs. A standout feature of Wix is the product listings page that comes with an advanced filtering system and a search bar to help customers easily find what they are looking for.

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In terms of e-commerce, Wix offers secure online payments, abandoned cart recovery, and integrations with social media and review sites. Users can also enjoy unlimited product listings. For those hesitant to invest in the platform right away, Wix provides a free website-building option with subscriptions available at several rates: Basic for $23 per month, Unlimited for $27 per month, and Advanced for $49 per month.

Overall, Wix has won our team's approval as it offers an intuitive website design, diverse templates, and reliable e-commerce options. With the added bonus of competitive pricing, it's a smart choice for any startup jewelry business looking to build an online presence.


As a jewelry business owner, you want to make sure that your online store represents your brand and the quality of your products. You need a website builder that can help you create an attractive online store that showcases your jewelry, allows you to easily manage orders, and provides tools that can help your business grow.

Squarespace is one such website builder that checks all the boxes for a jewelry business owner. They offer a range of templates that are specifically designed for e-commerce businesses and are easy to customize. For instance, the Hester template has a full-width design, large hero image blocks, stunning product galleries, and a blog already set up. Two more templates, Alameda and Ventura, are also worth considering.

Squarespace's prices start from $16 per month, which is very reasonable compared to other website builders in the market. Their e-commerce platform includes features such as inventory and order management, the ability to offer discounts and sell gift cards, and more. The platform also offers a customer photos feature that allows you to showcase six photos of real customers using your products.

When it comes to creating an online store, Squarespace is a great option that offers an easy-to-use platform with incredible design capabilities. You can easily customize your store to match your brand identity using the platform's tools. The platform also offers built-in SEO tools to help your store rank more highly in Google.

To set up your store with Squarespace, you need to customize your website, write persuasive descriptions for your jewelry, and take high-quality images of your products. You would also need to price the items attractively and set up payment and shipping options. Squarespace offers integrations with courier services and inventory tracking and reports to streamline your business processes. Moreover, Squarespace offers email marketing tools to reach out to your customers and promote your business.

In conclusion, if you are looking for an easy-to-use and affordable website building platform that offers incredible design capabilities and features, Squarespace is undoubtedly one of the best options for jewelry business owners. With plans starting at just $16 per month and the ability to offer a free 14-day trial, it's a great way to test the waters before making any commitments.


As an online jewelry business, having a visually stunning and user-friendly website is crucial for attracting customers and making sales. In a market flooded with website builders, choosing the right one can be overwhelming - but Zyro may just be the perfect solution for your business.

Zyro is a website builder that has been gaining popularity amongst small business owners in recent times. With its easy-to-use drag and drop interface and numerous customizable templates, creating a unique and professional-looking website has never been easier.

The statistics speak for themselves - Zyro boasts a whopping 97% customer satisfaction rate, making it a reliable choice for business owners. And with its affordable pricing plans and a free trial, there’s no harm in giving it a shot.

But what really makes Zyro stand out from the crowd is its emphasis on e-commerce. The platform offers a range of tools for managing an online store, from customizable product pages to secure payment options. Additionally, Zyro integrates with popular payment gateways such as PayPal and Stripe, making transactions hassle-free for both the business owner and the customer.

And for those who are more tech-savvy, Zyro also offers advanced SEO tools and analytics, making it easy to monitor and improve website performance. This is particularly important for small businesses, as it can significantly increase online visibility and drive traffic to the site.

When it comes to the design and aesthetics of the website, Zyro certainly does not disappoint. The platform offers a vast library of high-quality images and graphics to choose from, ensuring that your website looks professional and polished. Furthermore, the customizable templates make it easy to maintain brand consistency and create a unique online presence.

In conclusion, Zyro is a fantastic option for small businesses looking to create a visually stunning and functional website. With its affordable pricing, user-friendly interface, and advanced e-commerce tools, it’s no wonder that it’s becoming a popular choice amongst online business owners. So why not give it a try and take your online presence to the next level?

Questions you might be asking

What type of website is good for online jewelry business?

A website with a clean design that showcases the jewelry well is ideal for an online jewelry business. The website should be easy to navigate, have high-quality photos and descriptions, and should be optimized for mobile devices. E-commerce functionality is also crucial, to allow customers to complete purchases online.

How to create a website for jewelry business?

Creating a website for a jewelry business can be done in several ways. You can use website builders like Shopify, Wix, or Squarespace to create a website without any coding knowledge. Alternatively, if you have web development skills, you can create a website from scratch. You need to choose a domain name, hosting provider, and set up payment gateways.

What is the best business structure for a jewelry business?

The best business structure for a jewelry business depends on several factors, such as the owner's goals, the size of the business, and potential liabilities. However, a limited liability company (LLC) or a sole proprietorship may be a good option for small business owners, as they offer flexibility, ease of formation, and protection for personal assets.

How much does it cost to start an online jewelry business?

The cost of starting an online jewelry business varies depending on various factors, such as the size of the business, the type of jewelry being sold, and the website's complexity. On average, starting a simple online jewelry business can cost anywhere from $1000 to $5000.

Is it a good idea to sell jewelry online?

Selling jewelry online can be a good idea, as it offers a broad customer base, cost savings on overheads, and enables the business to operate 24/7. Online jewelry business has a lesser investment in retail space, rent, utilities, and other costs associated with physical locations.

What is the best app to sell jewelry online?

The best app to sell jewelry online depends on the jewelry and the business owner's goals. Some popular apps include Etsy, eBay, Amazon, and Shopify. These apps cater to businesses selling various types of jewelry, and each has different features, fees, and audience demographics.