In the digital age, a website is a crucial tool for any photographer. It allows you to showcase your portfolio, share your work with clients worldwide, and establish an online presence. But creating a website can be daunting, particularly for those who don't have extensive technical knowledge. Thankfully, website builders have made it easy to create professional-looking websites without any coding knowledge.

For photographers, it's essential to choose a website builder that offers visually pleasing designs, a robust gallery feature, and e-commerce functionality if selling prints or services is part of your business model. Below, I'll discuss some of the best website builders for photographers, including Squarespace, Wix, Weebly, SmugMug, and Format. These platforms were chosen for their user-friendly interface, customization options, and features specifically suited to photographers.

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Squarespace stands out as a popular choice for photographers due to its clean, minimalist designs and powerful features. It provides an array of professional, visually appealing templates optimized for showcasing photos. These templates are fully customizable and responsive, ensuring your site looks great on any device.

For photographers, Squarespace offers a built-in gallery feature where you can easily upload and arrange your photos. You can also add hover-over captions, create slideshows, or even build lightboxes. The platform supports high-resolution images, so you don't have to worry about the quality of your photos getting compromised.

Squarespace also comes with e-commerce capabilities, which can be essential if you plan on selling prints or digital copies of your photos. There's an integrated shopping cart, secure checkout, and the ability to create discounts and promotional codes. You can also track your sales with in-depth analytics.

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Customer support at Squarespace is commendable, offering 24/7 email support, live chat during weekdays, and a comprehensive help center with tutorials and videos. The primary downside is the price, as Squarespace is slightly more expensive than other website builders. However, for the polished design and robust features, many photographers find it worth the cost.


Wix is another excellent choice for photographers. Known for its flexibility and extensive customization options, Wix allows you to create a unique, personalized website. With its drag-and-drop editor, you can move elements around your webpage with ease, and you're not bound by the restrictions of templates.

Photographers will appreciate Wix's extensive selection of image-focused templates, media galleries, and the ability to add background videos. The Wix Pro Gallery is a standout feature, providing a professional platform to showcase your images in the highest quality. It supports high-resolution images, and you can choose from various gallery layouts and customize them as you see fit.

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Wix also offers strong e-commerce capabilities for photographers looking to sell their work. You can set up an online store, manage inventory, and track orders. Moreover, Wix offers marketing tools to promote your business, like email marketing and SEO tools.

One drawback to Wix is that once you've chosen a template and published your site, you can't change it without reinserting your content. Also, although Wix offers a lot of features, navigating all the options can be overwhelming for beginners. However, Wix has robust customer support, including a help center, phone, and email support.


Weebly is another popular platform and is particularly suited to those new to website building, thanks to its intuitive, user-friendly interface. While it may not offer as many features as Squarespace or Wix, Weebly makes the process of building a website straightforward and less time-consuming.

Weebly offers a range of templates, including several designed for photographers. While the design options are somewhat limited compared to other platforms, the available templates are clean, modern, and fully responsive. Weebly’s drag-and-drop editor is easy to use and doesn't require any coding skills.

For photographers, Weebly offers a simple gallery feature where you can display your images. It doesn’t have as many customization options as Squarespace or Wix, but it covers the basics well. You can also embed videos and other multimedia.

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Weebly includes e-commerce capabilities, allowing you to sell products, set prices, and manage inventory. It also provides marketing tools like email campaigns and basic SEO settings.

One of Weebly's main advantages is its pricing structure. It's one of the most affordable options, offering a free plan with basic features and premium plans for more advanced features. However, customer support is somewhat lacking, as there's no live chat option, and phone support is limited to business hours.


SmugMug is a website builder designed specifically for photographers. Unlike the other platforms, which cater to a broader audience, SmugMug focuses solely on photography, making it an excellent choice for photographers who want a dedicated platform.

SmugMug offers a variety of customizable templates, all designed to make your photos look their best. It supports unlimited photo uploads, and you can display your photos in various ways, including slideshows, lightbox views, and galleries. It also offers advanced features like watermarking, image protection, and right-click protection to prevent unauthorized downloading of your photos.

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One of the standout features of SmugMug is its e-commerce capabilities. You can sell prints, gifts, and digital downloads of your photos directly from your website. SmugMug partners with professional print labs, so your customers receive high-quality prints of your work.

SmugMug’s customer support is excellent, offering email support, a comprehensive help center, and user forums. The main drawback to SmugMug is that it may be too specialized for some users. If you need a blog or other non-photography features, you might find it lacking.


Format is another website builder specifically designed for photographers. It offers a range of beautifully designed templates, all of which are responsive and customizable.

Format shines in its portfolio presentation. It allows you to showcase your work in various ways, including slideshows, carousels, and grids. It also supports video, making it a good option for photographers who also do video work.

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Format’s online store feature is robust, allowing you to sell prints and digital downloads, set prices, and manage orders. It also offers client proofing, a feature that allows clients to review and approve photos, making it a great tool for professional photographers.

Customer support at Format is strong, offering 24/7 support via email and live chat during business hours. The main downside to Format is that it's pricier than some other options, but for the targeted features it provides to photographers, many find it worth the cost.


Strikingly is another website builder worth considering, particularly for photographers who value simplicity and speed. With a focus on one-page websites that scroll, Strikingly offers a different approach than more conventional website builders. However, it also supports multi-page websites.

Strikingly provides a variety of modern templates, many of which are geared towards visual portfolios. While it doesn't have as many options as platforms like Squarespace or Wix, the templates are stylish and responsive. Strikingly's simplicity extends to its website editor, which is straightforward and intuitive. You can easily add sections to your page and customize them with a few clicks.

For photographers, Strikingly offers a gallery section where you can display your images. There aren't as many customization options as on some other platforms, but you can choose from a few different layouts, and it’s easy to add and rearrange images.

Strikingly's e-commerce capabilities are somewhat limited compared to other platforms, but it does allow you to sell products. You can set up an online store, add products, set prices, and manage orders.

One of Strikingly's main advantages is its speed. You can create a functional, good-looking website in a matter of hours. It also offers a free plan, making it a cost-effective option for photographers who are just starting out.

Customer support at Strikingly is decent, offering 24/7 email support and a help center. Live chat support is available, but it's limited to Pro users. One potential downside is that Strikingly's focus on simplicity means it lacks some of the more advanced features and customization options found on other platforms.


In conclusion, the best website builder for a photographer depends on their specific needs and skills. If you value sleek designs and robust features, Squarespace is an excellent option. Wix offers more customization, Weebly is user-friendly and affordable, while SmugMug and Format provide specialized features for photographers. Lastly, Strikingly is a great choice for those who want to create a simple website quickly.

Remember, many of these platforms offer free trials, so it's worth taking the time to try out a few different options before deciding which one is the best fit for you. Regardless of which platform you choose, creating a professional-looking website for your photography is easier than ever before.

Questions you might be asking

What do photographers use for website?

Photographers typically use website builders or content management systems to create their websites. Website builders such as Wix, Squarespace, WordPress, and Weebly offer easy-to-use drag-and-drop interfaces and customizable templates that allow photographers to showcase their work online.

Is Wix good for photographers?

Yes, Wix is a good option for photographers. Its photography templates are highly customizable and offer many features such as image galleries, full-screen slideshows, and contact forms. It also offers built-in SEO tools, which can help photographers get their website ranked in search engines.

Where can I make a photography website?

There are a variety of platforms where you can make a photography website. Some popular options include Wix, Squarespace, WordPress, and Weebly.

What is the best photographer portfolio maker?

The best photographer portfolio maker will depend on your specific needs. However, some popular options include Format, SmugMug, Pixpa, and Zenfolio. These platforms offer customizable templates, e-commerce features, and built-in SEO tools.

Do photographers still need websites?

Yes, photographers still need websites. A website is a great way for photographers to showcase their work, build their brand, and attract new clients. Social media platforms can also be used to showcase your work, but they do not offer the same level of customization and professionalism as a website.

Is GoDaddy good for photography?

GoDaddy can be a good option for photographers, but it is not specifically designed for photography websites. Its website builder offers a variety of customizable templates and built-in SEO tools that can help photographers get their website ranked in search engines. However, other platforms such as Wix, Squarespace, and WordPress may offer more photography-focused features.