Looking to launch an online store and need to build a website that matches your brand and products? Look no further than our comprehensive guide to the best website builders for e-commerce. With e-commerce sales at an all-time high, it has become increasingly important to have a website that can handle the influx of traffic and sales. Our team of experts has tested and evaluated the top website builders in the industry, taking into account factors such as templates, payment gateways, SEO, and mobile responsiveness.

Also read: Best website builders for small businesses

From Shopify to Squarespace, we've got you covered with all the information you need to make an informed decision and create a stunning website that will drive sales and boost your bottom line. So whether you're a small business owner or an established company, read on to discover the best website builder for e-commerce and start building your online store today!







trikingly is one of the top website builders out there and for good reason. With an easy-to-use interface and powerful features, it can help make your online store a success.

One of Strikingly's biggest selling points is its simplicity. It's designed to be user-friendly, even for those without any experience in building websites. But just because it's easy to use doesn't mean it's lacking in features. Strikingly offers a range of customization options and integrations that allow you to create a truly unique and personalized online store.

And speaking of customization, Strikingly's templates are some of the best out there. They're all designed with a modern, professional look and feel, and they can be easily customized to fit your brand and style. Plus, they're all mobile-responsive, so your online store will look great no matter what device your customers are using.

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But what about the stats? Well, according to Strikingly, over 200,000 online stores have been built using the platform, and those stores have generated over $500 million in sales. That's a pretty impressive track record.

So why Strikingly over other website builders? Well, for one, its pricing is very competitive. Plus, it offers features that aren't available on other platforms, such as the ability to sell digital products and offer coupon codes.

Of course, like any website builder, Strikingly has its pros and cons. Some users have reported difficulty with SEO optimization, while others have found that it's not as scalable as some other platforms. But overall, if you're looking for a user-friendly and affordable website builder for your online store, Strikingly is definitely worth considering.


Squarespace is a popular website builder that offers limited product sales features. The platform is suitable for businesses that primarily want to sell digital or in-person services. What sets Squarespace apart from other website builders is its sophisticated online appointment booking, including calendar, rescheduling, notifications, and intake forms. The platform can also create gated membership sites and take prepayments for appointment booking.

Squarespace offers a 14-day free trial for new users, but it doesn't integrate directly with other sales channels. The platform provides basic product selling features, including inventory management, shipping-label printing, and in-store order pickup. Squarespace offers well-designed templates to start designing your store.

If you're using Squarespace as your ecommerce solution, you can only accept payments through Stripe, PayPal, Apple Pay, and Afterpay. You can sell gift cards and subscriptions when you sign up for the Commerce Advanced plan. If you don’t want to deal with setting up Squarespace ecommerce functions, you can always turn your basic website into an online store.

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Squarespace has a starting price of $23 per month and a drag-and-drop editor that allows you to customize your website to your liking. The platform offers e-commerce on its low-priced plan and provides Personal, Business, Basic Commerce, and Advanced Commerce plans. Squarespace emphasizes visuals with splashy and vibrant photos, beautiful art, and gorgeous design templates. The platform offers a lot of template variety for unique branding.

Overall, Squarespace offers ecommerce functionality built directly into its plans and beautiful and award-winning template designs. It also allows you to connect your site to social media accounts and push new content to Facebook, Instagram, and more in real-time. If you're looking for an ecommerce website builder that offers sophisticated appointment booking features and visually stunning designs, Squarespace could be the perfect option for you.


When it comes to building an ecommerce website, entrepreneurs have a lot to consider. From the website design to payment processors, there are a lot of elements that must work seamlessly together in order for the online store to be successful.

One of the best website builders for ecommerce and online stores is Zyro. Zyro offers a plethora of ecommerce tools, including a drag-and-drop builder with 24 professionally designed templates. With its many features, Zyro ensures that even novice users can launch highly functional online stores.

Zyro offers easy integrations with Google Analytics, Google Tag Manager, and Facebook ads, making it easy to track website traffic and monitor ad campaigns. The platform also offers a simple CRM to manage emails, discounts, and coupon codes, and advanced reporting and integrations with tools like Kliken, MoneyData, and Google Analytics.

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One thing to keep in mind is that Zyro doesn't have a free plan, so customers must pay a monthly fee of $11.49. However, the features Zyro offers more than make up for the cost.

The drag-and-drop editor and grid feature enable users to create custom designs without coding skills. Zyro also offers designer templates that can be easily customized to match the brand's aesthetic. Additionally, Zyro comes with marketing and SEO tools, ensuring that the website can attract traffic and generate sales.

What really sets Zyro apart is how easy it is to manage. With one dashboard for everything from inventory to tracking and customer service, Zyro streamlines the process and makes it easier to grow the online business.

Zyro is also highly rated by users, receiving a G2 rating of 4.7/5. The analytics capabilities alone make it one of the best website builders for customer data and analytics.

In conclusion, Zyro is an ideal choice for ecommerce businesses looking to build an online store. With its intuitive and easy-to-use interface, Zyro makes the process of building an online store a breeze. With advanced analytics and SEO tools, businesses can have a website that attracts customers and generates sales.


Shopify is an all-in-one e-commerce website builder that is suitable for businesses selling physical products. It offers plug-and-play solutions for inventory management, payment processing, shipping, and fulfillment, making it a popular choice among online retailers. With Shopify's drag-and-drop builder, building an online store is made easy, without requiring any coding knowledge.

One standout feature of Shopify is its selection of themes for plug-and-play store designs that can be customized to suit your brand. Additionally, it provides additional features like web hosting, Shopify Payments, inventory management, shipping, fulfillment, returns, and integrations with social media platforms, email marketing tools, and the option to pay a Shopify Expert for help. You can sell unlimited products through your e-commerce store and across multiple marketplaces.

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Shopify also offers a variety of templates to optimize sales, and integrates well with social media, warehouse management systems, and logistics/shipping systems. Additionally, it offers a free trial with pricing plans starting at a higher price point compared to others. It supports omnichannel sales and seamless customer experience, making it a powerful ecommerce site builder and platform.

While there are credit card transaction fees and an additional percentage fee for using another payment processor, Shopify Payments makes it easy to take payments online. However, it's important to note that Shopify doesn't offer a native way to take booking appointments.

Another factor to consider when choosing an ecommerce website builder is the customer support provided. Shopify offers 24/7 support via phone, email, and live chat, making it easy to get assistance whenever you need it. It also provides marketing and SEO tools, mobile optimization, and analytics to help you grow your business.

In conclusion, Shopify is the easiest and most reliable way to bring your business online. It powers over one million businesses and is known for its affordable pricing, beautiful website designs, and helpful marketing tools. While the best ecommerce website builder for each business is unique to its needs, budget, and goals, Shopify is a strong contender for businesses looking to build an online store.

Questions you might be asking

What website builder is best for online store?

There are many website builders available for creating an online store, but the best ones are Shopify, WooCommerce, Wix, and BigCommerce. These platforms are specifically designed with ecommerce in mind and have all the features and tools necessary to launch and run a successful online store.

How do I create and build an online ecommerce store?

To create and build an online ecommerce store, you would need to choose a website builder platform that suits your needs, such as Shopify or WooCommerce. Then, select a theme and customize it to fit your brand. Next, add your products and descriptions, configure payment and shipping options, and promote your store through various channels such as email marketing and social media.

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Is Wix good for e-commerce?

Wix is a great platform for creating a simple ecommerce store, but it lacks some advanced features and capabilities compared to other ecommerce-focused platforms such as Shopify or BigCommerce. If you're looking to create a basic online store with limited products and features, then Wix can be a good choice.

Is Shopify best for ecommerce?

Yes, Shopify is one of the best ecommerce platforms available. It comes with a wide range of features and tools that make it easy to launch and manage an online store. Plus, it offers a variety of payment and shipping options and integrates with many other tools and services.

Can I build an eCommerce website on my own?

Yes, you can build an ecommerce website on your own using a website builder platform like Shopify, WooCommerce, or Wix. However, it's important to have some technical knowledge and understanding of ecommerce principles to build a successful store.

What do I need to set up an eCommerce website?

To set up an ecommerce website, you would need to choose a website builder platform, select a theme, add your products and descriptions, configure payment and shipping options, and promote your store through various channels. You would also need to have a domain name, website hosting, and a SSL certificate to ensure security and reliability.

How do I create an online store brand?

To create an online store brand, you would need to define your brand identity and values, such as your mission statement, target audience, and unique selling proposition. Then, design a logo and visual style that aligns with your brand identity. Finally, create a content strategy that communicates your brand messaging through various channels, such as your website, social media, and email marketing.

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